How a public relations practitioner sees the New Zealand Emissions Trading Scheme

How would a Public Relations professional explain the Government's last amendments to the New Zealand Emissions Trading Scheme?

Mark Blackham of BlacklandPR enlightens us.

ETS tweaks for easier business

The Government has kept up a steady spate of changes to ease the costs of doing business in New Zealand. This week it made the previously announced changes to the Emissions Trading Scheme.

The law change delays the introduction of some industries into the regime and gives agriculture an indefinite reprieve from entry.

These changes were its response to the ETS Review last year. The changes are a reminder that long-term persistent lobbying of Government pays dividends.

Let me just highlight that last bit.

The changes are a reminder that long-term persistent lobbying of Government pays dividends.

Says it all, doesn't it?